Find the focus
Marketing direction
Get clear on priorities, audience, and message. I’ll help shape a practical plan your team can use to decide what to do—and what can wait.
Priorities / Audience / Message
Marketing management · Planning · Delivery
Make the marketing plan make sense to the people doing the work.
I’m Sarah McCallan. I help lean marketing teams turn competing asks into clear priorities, useful campaigns, and work they can deliver.
Enquire about working together
Ways I can help
Clear direction. Work that moves.
From idea to brief
Campaign planning
Turn an idea into a working campaign brief, with a clear message, channel plan, owners, and next steps.
Alongside your team
Embedded marketing support
Keep initiatives moving, make briefs easier to act on, and bring more focus to day-to-day delivery.
A practical point of view
A good plan has to work on a Tuesday.
Marketing is easier to act on when the direction is clear and the next step belongs to someone. I connect the bigger picture to the everyday decisions: what matters now, how to explain it, and what the team needs to move forward.
The goal isn’t another plan that sits on a shelf. It’s useful direction that fits the people, priorities, and capacity of the team doing the work.
Start a conversation
What does your team need to get moving?
Tell me what you’re working on and where things feel stuck. I’ll get back to you to discuss whether I can help.